On this page you will find information (scroll down) about:
- The Ecuadorian Spanish language and the challenges of iGaming localisation.
- The Ecuadorian gaming market, particularly regulation/legality of online gaming.
The Ecuadorian Spanish language and
the challenges of gaming localisation
Spanish is a geographically compact language which means that most of the people who speak the language live in contiguous territories; however, each Spanish-speaking country has developed specific features which should be taken into account when addressing certain target audiences if you want to make sure you convey your intended message both accurately and smoothly.
While in English the decimal separator is normally represented by a dot/period (.), in most Spanish-speaking countries, including Ecuador, this is replaced by a comma
A very important aspect to bear in mind when translating from English into Spanish, especially in the online gaming industry, is the translation of numbers. While in English the decimal separator is normally represented by a dot/period (.), in most Spanish-speaking countries, including Ecuador, this is replaced by a comma (,). Therefore, it can be quite confusing and even misleading for your Internet players if figures are not localised properly.
This, however, is not the only problem posed by the translation of numbers which is at the centre of the iGaming world: for example, the term “billion” in English (1,000,000,000) is often mistranslated as “billón” given the similar phonetics and spelling in Spanish although it actually means 1,000,000,000,000! A team of local linguists can really make a difference and prevent awkward situations both for gaming operators and visitors.
Status and potential of the
Ecuadorian online gaming market
With 63% of Ecuador’s population being over 18 and a smartphone penetration of nearly 20%, Ecuador may seem like a small market, but it is actually a place full of potential. According to the Central Bank of Ecuador, GDP grew 4.5% in 2013 in comparison to 2012 (exceeding the 4.05% forecast), which makes Ecuador one of the economies with best results in the region… and growing stronger.
The people of Ecuador are keen on sports: not only on playing but also on betting! With almost 100 betting sites based abroad offering their Spanish versions, let our team of professional translators and localisers help you stand out from the crowd.