Navigation Menu+
AIT Grass Background
Language services for the gaming industry
Request quote

Author: All-In Translations

What the World Cup Teaches Us

There can only be one winner at the World Cup but it’s a competition that goes beyond points, goals and wins. Here’s why it’s the journey that really matters.

Someone always has to miss

Colombia have just lost on penalties to England.
Carlos Bacca is crying. He’ll go back to his hotel room tonight asking himself the same question over and over again.  “Why didn’t I hit it the other way? If I’d gone left and hard we’d still be in the World Cup. We’re not.”
Falcao is crying. He’s been a warrior tonight. He’s led the line for 120 minutes, going up for headers, flicking the ball on for his team-mates, fighting for every free-kick, every inch of grass. He’s been Colombia’s captain in every sense.
James Rodriguez is crying. He didn’t even get to play. An injury robbed him of the chance to guide his country to a World Cup quarter-final and he watched the game first from the stands and then from the bench. Helpless. Powerless. If Colombia had beaten England on penalties he would probably have recovered in time for the next match. They didn’t.
Harry Kane is leading the celebrations for England. He looks like the sort of bloke who would ring at your doorbell asking you to sign for a delivery from Amazon. He looks like you or me. But tonight he was a World Cup hero.

Doc, I think I have World Cup fever

Fast forward two weeks. One by one they’ve all been knocked out until only France are left standing.
They’ve boarded their planes, put their feet up for a couple of weeks and then started getting ready for the new season. They’ll look forward to that. Being busy and active is better than moping around and wondering what might have been.
But to think of a World Cup as one winner and 31 losers is missing the point.
In the weeks building up to a World Cup and while your team is still in it, there’s a buzz in the air. You won’t find ‘World Cup fever’ in a medical book of ailments but it should be there. Symptoms include high levels of adrenaline, unusual amounts of optimism, a wandering mind, re-discovered patriotism.
This last symptom is an important one. If you’re, say, French or Spanish, it’s becoming increasingly harder to draw boundaries. We use the same currency, we work and travel in different countries throughout our careers, we all speak English.  Well, maybe not the French.
We drink the same brand of coffee, we eat the same franchised burgers. In the days of the EU, we’re just Europeans. It may seem a bit old-fashioned but it’s no bad thing that for a few weeks every four years we embrace what it means to be Portuguese, or Danish or Polish.

The food we eat, the language we speak, the way we dress, the songs we sing.
And winning isn’t everything. It can’t be. If it was, we wouldn’t bother with anything.
Try telling South Korea that it’s just about winning the World Cup or not. For 90 minutes they went toe-to-toe with Germany, the World Champions, and beat them.  It wasn’t enough to get out of the Group Stages but you can’t take that feeling away.
Try telling Panama. They lost all three games and conceded 11 goals. But they also scored their first-ever goal at a World Cup. That will live long in the memory.

It’s the memories that stay

Fast forward a week after that dramatic win over Colombia and this time it’s Harry Kane standing in the centre of the pitch, looking around. He’s not crying but his team-mates are. They’ve just been knocked out of the World Cup by Croatia. They’ve gone from ecstasy to agony and now it’s their turn to feel the pain, to wonder what might have been. There was no controversial refereeing decision to blame, no hard luck story. They were beaten by the better side on the night. Life goes on.
A World Cup campaign is a journey. Like your school years, your University ones, your time at a company, a holiday, a relationship, a friendship, a marriage, parenthood. These things aren’t measured in numbers.
It’s not about money or points or grades, it’s about what you learnt, what you experienced. How you conducted yourself, the people you met, the spirit in which you took part and the way it made you feel. In life we can’t all be Neymar or Kane or Hazard with God-given talent and the athleticism to go with it to shine on football’s biggest stages.
But we can be the person who puts an arm around the shoulder of the guy whose team has just gone out. The one who is as gracious in accepting defeat as in rejoicing victory. The one who looks beyond who won and lost.
In the end an impressive France beat an exhausted Croatia 4-2 in an entertaining final. We have our winner.
32 teams arrived in Russia looking to win the World Cup. 31 didn’t pull it off and went home with varying degrees of disappointment in their luggage. It didn’t happen for them this time and only France will know how it feels to be able to say they’re World Champions for the next four years.
But it could have been worse for those 31. They could have not been there at all.

Get in touch with All-in Translations to learn how we can help you with your sports content needs and give you a more global exposure. 70+ languages available.

Aces for Kings – Tennis' Top Servers

When it comes to All In Translations, we pride ourselves on being hard, precise and straight to the point; just how serving genius, Goran Ivanišević, served his way to the Wimbledon trophy as a wildcard.
Needless to say we love our tennis and, much like our content writing and localisation services, we aim to produce when it matters most. Therefore, we’ve compiled a list of the top 5, hard-hitting, meticulous and inspiring men’s tennis servers of all time.
Pete Sampras
Pete Sampras, a retired American tennis legend, won 14 major titles during his illustrious career, which includes an equalled record of seven Wimbledon titles. The former world No. 1 also won five US Open’s and two Australian Open crowns.
Sampras may not have had the hardest serve around, but he was renowned for his precision. In fact, his serves were so accurate that his rivals gave him the nickname of “Pistol Pete”.
The now-45-year-old, who was born in Washington, D.C., last won a Grand Slam in 2002, beating fellow American Andre Agassi in the US Open final, retiring shortly after. “Pistol Pete” will forever be remembered for his outstanding tennis, but mainly for his faultless serving.

Goran Ivanišević
Ivanišević shot to fame when he became the only person to win the men’s title at Wimbledon as a wildcard. He did so with a thunderous left arm, and countless aces. At 6ft 4in tall, Ivanišević was never the most mobile around the court, but with a serve like that, he never needed to be.
Although the Croatian will be remembered most for his maiden Wimbledon win back in 2001, he also reached the semi-final of the US Open in 1996, as well as reaching three Australian and French Open finals.
Goran regularly hit around 135mph serves, with his delivery being too hot to handle for most of his opponents. We at All In Translations love an underdog, and when it comes to Ivanišević, underdogs don’t get more popular than him.

Andy Roddick
Former American tennis star, Andy Roddick, had one of the most powerful serves the game has ever seen. Roddick once served an incredible 155mph serve in the 2004 Davis Cup, and aces were his trademark.
Roddick, who packed away his racket to concentrate on the ‘Andy Roddick Foundation’ in 2012, won only one Grand Slam (2003 US Open) during his memorable career. But his service game made him one of the most famous players to have ever graced our court.
Andy may not have won as much as he would have liked in his career, but he had one the fastest serves in the history of the game.

Roger Federer
When it comes to all-round players, Roger Federer is arguably the greatest of all time. The Swiss can serve, volley, lob, he has a thunderous right hand and wicked backhand. He truly is a living legend.
Roger, who held the world No. 1 position for an unrivalled 302 weeks, has won 17 Grand Slam titles throughout his ongoing career. Federer may not be the fastest server to have ever lived, but his accuracy is second to none.
When Federer retires, he will leave behind a tennis legacy, but until then, let’s enjoy the master strut his stuff around the court for a few more years yet.

Boris Becker
Last but not least is German hero Boris Becker, a 10-time Grand Slam winner, who won Wimbledon at the tender age of 17. Becker remains the youngest ever player to have lifted the Wimbledon title, when he won way back in 1985.
‘Boom Boom’ was the nickname for Boris’ serve, as his rivals struggled to return his masterpiece shot. Becker’s well-placed serve won him an awful lot of matches, as well as several Grand Slam tournaments. He is also the only player to have won all 3 Open Era season end finals (the ATP Tour Finals, WCT Finals and Grand Slam Cup).
The German was naturally gifted ever since he stepped on to the world stage in 1984, and his 1985 Wimbledon victory was just the beginning to what was a glittering career. Boris, who retired at the age 31, went on to coach Novak Djokovic in 2013 – the rest is history.

Would you like to discuss how we can give your brand a global boost with translation and content? We have 70+ languages available. Email or come visit us at stand N7 412 at ICE Totally Gaming at the Excel (our stand is the one that looks like a mini version of the Wimbledon Centre Court) or at London Affiliate Conference stand K2.
Other articles about tennis translations on
It all starts with love-love

Mega $11 million win puts Marcus in the Moolah

Marcus wins $11.6m on casino translated by All In Translations
The expression ‘’Christmas has come early for…’’ is one of those slightly over-used ones that ends up not really meaning that much. Unless of course your name is Marcus Goodwin. If winning $11,633,898.44 in early November isn’t a case of ‘’Christmas has come early’’ then we really don’t know what is.
Marcus was playing Mega Moolah on the evening of the 5th November when the progressive Jackpot had reached $11 million. One spin later and there was no more Jackpot to be won. Because Marcus had won it.
Now for those not so used to English colloquialisms, it’s worth explaining that ‘moolah’ is a term sometimes used for ‘money’. They weren’t kidding when they decided to name that slot, by the sound of things.
Marcus was playing at, a new online casino launched in August 2015. Available in five languages; English, Swedish, Finnish, Norwegian and German, YakoCasino offers endless jackpots, slots, and table games from Microgaming, Netent, Play’nGO, Evolution Gaming and NYX.
Nice chaps that they are over at YakoCasino, this is what Steven, Co-founder & CEO of YakoCasino had to say: “Everyone at YakoCasino is ecstatic for the player and we wish Marcus all the very best with this record breaking win!’
Of course, we were also very curious about what the man himself had to say. Would his Christmas budget now extend to a second box of post-dinner After Eights? Was he really going to push the boat out and buy his parents one of those sets of Japanese steak knives they used to advertise on late-night TV? We just had to ask. In his own words:
“Wow thank you so much! This is obviously life changing! I cannot believe it! I will definitely be buying a nice big house and a vacation cottage! And taking my entire family on a first class trip to Africa! This will mean great Christmas presents for everyone!”
And we here at All In Translations were as delighted as everyone else. YakoCasino are one of our most esteemed clients, to whom we offer our first class translation services. We like their style, such as the way they offer new players a match bonus of up €222/$333 on their first deposit along with 222 free spins. They also have several Christmas-themed promos coming up.
To see Marcus in the flesh talk about his win, watch the video below*.

*We actually thought his dog looked pretty chilled; it didn’t look like it’s heart was still racing at all.

Celebrations of Translations for All the Nations Tour

This year is going to be as hectic as planning six weddings and we’re over the moon to bring All In Translations to so many trade shows across the globe. Below, you can check out the events we’ll attend. If you plan to hit one of these events, get in touch with Michele (our high-spirited Sales Manager) via email at to set up an appointment and meet her.  Continue reading Celebrations of Translations for All the Nations Tour

All In Translations helped Yako Casino to land with a blast on the German market

YakoCasino has launched its innovative casino in Germany at with the help of language service provider All In Translations. This revolutionary online casino enables it to track and analyse the customer’s activity whilst playing and provide players with recommended games.
The customers casino lobby is fully personalized and YakoCasino have some fantastic promotions on offer in September, including 10% cashback every Monday, reload bonuses, free spin hunts, YakoChallenges and personalised bonuses for its loyal players.   Continue reading All In Translations helped Yako Casino to land with a blast on the German market

2019 US Betting Guide

Follow us to get event invitations, top offers and engaging content.

Get in touch

Now is the perfect time for a chat!