Work Hard, Play Hard. We've loved working with the makers of PlayFrank this year to create the brand ethos and content on the site. A fantastic new online casino, currently available in English with more languages to follow. Continue reading
With the Euro Cup in full swing these days, who wouldn't boost their zest for football by trying a brand-new slot themed around... the Euro Cup? And we're not talking about the average romp you're getting with the classics out there -- this is a whole different level of cool!
The Euro Golden Cup slot is Genesis Gaming's latest marvel, recently unveiled for the online gaming arena to make sure all football fans are keeping their zing alive. The supplier is a regular and valuable client of All In Translations and so we got the shot at translating this ultimate game into 16 languages. As usual, we did our job with the best of our ability, making sure that our translations are up to the highest standards and even hosted the demo of the game back at ICE in early February.
Euro Golden Cup is already available to play on Unibet and ComeOn and we're betting our kids' college funds that this slot will get super popular very quickly. What's more is that the guys at slots-guide didn't lose any precious time and put Euro Golden Cup to test just to convincingly conclude that this game deserves all the superlatives you can think of. In their own praising words, Euro Golden Cup is "THE perfect football slot."
Needless to say, we're very proud we took part in this project with such an important client ranked among world's top suppliers of video slot content. With such wind in our sails, we're ready to translate the next fabulous slot and keep our name on the lips of many gaming suppliers worldwide!
Blogging has evolved in recent years from a self-absorbed hobby for writer-wannabes with a hyperactive psyche to one of the most effective ways of pulling-up more traffic towards one's business. To put it simple: WE ALL NEED IT if we want our online presence to grow into a massive spider web for hearty fans.
This phenomenon has indeed invaded the world of online gambling as well, and is now a trendy element in the marketing mix for both blooming and accomplished brands out there. For affiliates and operators alike, blogging turns out to be quite the boon. Pretty much everybody agrees that a popular blog can boost SEO, put you in contact with current and prospective players, establish you as an industry buff and boost your online clout.
This being said, two issues are to be addressed. First, what to write about for your first epic post? Second, how to write when targeting a niche audience like the iGaming devotees?
We've all been there at some point and we know that coming up with what to write about can be a daunting challenge even for the savviest of writers. However, a few hints and suggestions can make the job much quicker and simpler:
The "How-To" tips and guides. These are some of the most-frequented gaming blogs, and for obvious reasons. Free advice and some mentoring fun from persuasive insiders can often help players orient themselves better in the choice of games and strategies, and, consequently, improve their gaming experience. Guidance from hotshot players also proves to be highly popular, especially when topped with winsome titles such as "A Winning Poker Strategy…And How To Get it!" or "10 Tips for Playing Roulette and Winning a Fortune ".
The "Gambling & ..." blogs. Linking iGaming with catchy topics can almost always guarantee a throng of loyal readers. "Casino and Cinema", "Gaming and the Guinness Book of Records", "Poker and Artificial Intelligence", "Football Stars at the Poker table" are just a few examples of how casino and betting games can be smartly infused with other entertainment attractions. In the end, we all want to know: Is Bond at the table with really versed poker players?
Saucy life stories of industry celebrities. Archie Karas - does this guy's name ring a bell? Well... it should. He's the legendary poker player who turned $50 into $40 million at the casino and then lost all the megabucks in a flamboyant manner. Gripping, isn't it? Think also about the cheaters' Hall of Fame, with people like Richard Marcus, Ida Summers or Russ Hamilton and their “movie-like” biographies. Write about these larger-than-life eccentrics and your blogs will hook and keep a sizeable niche of fans.
Character development. Sometimes, writing about personal experiences with casinos, games and industry events in a first-person can make topics fresher and catch the reader's attention within seconds. You met a gabby femme fatale at a roulette table or won a blackjack tournament on a sea cruise - can you craft a story that will kindle a large audience? Can you share a real-life gaming anecdote? Can you elicit a long "Whoaaa!" or simply make our day with your fabulously written piece? Well, at least you should try. You never know...
You may have by now an idea forming of what to write about, but there still remains the question of how to do that in a way that actually keeps players interested. For there are the obvious risks of writing monotonous, trite blogs, of sensationalising like the greasy tabloids or just falling into the trap of narcissistic coquetries. And this occurs mainly when blogging your stuff with little or no attention to your readership.
Have your readers firmly in mind. One of the key issues when writing your iGaming blogs is who your readers are. Try to put yourself in their shoes, their jammies, their souls. Write in such a way as to connect with the players on a psychological level and satisfy at least one of their needs. Do your best to educate, inform and entertain them. Make your readers feel special and keep them checking back for more. In the end, they might become your strongest brand advocates.
Implement a unique writing style. The way in which you approach a subject will determine whether your visitors will remain interested in what you have to say or will just whisk away to someone else’s page. Keep your texts simple and snackable and try to add your own two cents to topics already covered. Put some spark in old clichés, discover new criteria, seek to achieve a jazzy improvising when needed. Gamblers love the unexpected twist, the clever plot, the peculiar, the adventure. So make sure you're giving them the roller coaster ride, the zero-gravity thrills, something extraordinary. To put it simpler: be original, find your voice and add value!
Research like a pro. Conducting research is a crucial part of blogging professionally. To be a credible gaming guru, you need to supplement your charisma with facts, numbers, statistics, quotes - that whole authority package that shows you really know your stuff. Try to avoid guessing and hollow assumptions, use only accurate information and keep it up-to-date. Don't rely on murky sources and stay away from cheap industry gossip.
Stop hamletizing about blogging -- Just do it!
The first edition of SiGMA was held last year in Malta and recorded a remarkable success. Guest speakers and representatives from the iGaming community's different sectors gathered under the same roof to share their experience and learn about the latest trends, topics and developments within the industry.
This year, the hosts announced a doubling-up of everything: sponsors, exhibitors, delegates and conferences, making of SiGMA 2015 a must-attend event for any professional related to the iGaming field.
Eman Pulis, the Managing Director at SiGMA, speaks even about the importance of those informal moments when people just happen to run across one another and are thus able to exchange their impressions and broaden their business contacts:
You’d be surprised how C-level executives from two neighboring companies in Malta would have never met before and would realize that there is potential for cooperation over a cup of coffee at SiGMA, during one of our networking events..
All In Translations will be exhibiting at SiGMA 2015 and will seek to take the pulse of the show's heartbeat. Come visit us at our booth and learn more about our services and solutions for your global business.
One of All In Translations' missions is to push localization to become a widely accepted assumption of marketing strategies within the iGaming industry. Besides offering the service, we do our best to expertly educate both operators and affiliates on this very topic.
CalvinAyre.com, one of the most prestigious online magazines in the gaming field, is hosting these days an article of ours about the importance of localization in targeting newly regulated markets in the EU.
Do you need to localize your brand for other countries? Contact us and find out how we can help your business to reach out and engage foreign audiences.
The World Series of Poker started on May 27th and lasts for a total of 49 grandiose nights. All eyes are unquestionably turned towards the Main Event which starts July 5th, but most of the players will, of course, join many of the other 68 events, especially the pros that are sponsored by accomplished gaming companies.
For those who don't have a media team hooked up to this poker mega-marathon, All-In Translations has created an opportunity for them to have their players creatively advertised. All of our writers are poker devotees and they know how to turn a newsworthy happening into attractive content. After all, we've been playing, translating, writing about and talking about poker for quite a while...
Let us know who is in charge of Poker Content at your company, so that our Content Writing Department can drop you a line whenever one of your sponsored players has a moment worth of being cleverly written about.
What can we offer?
- Genuine poker expertise
- Attractive content available in 60+ languages
- Affordable prices: €49/250 words, €89/500 words or €0.20 per word.
- New pictures starting from €10
- Delivery within 24 hours
For further questions or poker content requests email us at firstname.lastname@example.org.
Great news from The Land of Tulips
As the iGaming Super Show 2015 in Amsterdam is less than a month away, there’s a growing interest among gaming operators and players in learning updates on the progress of regulating online gambling in Netherlands.
All-In Translations, who are one of the sponsors of this exciting industry event, have followed closely Netherlands' steps toward a liberalized online gambling market and is eagerly expecting the happy end of this pending process. It is well known that online gambling in the country was illegal for years, but under draft legislation published by the Netherlands Gaming Authority in 2013, the iGaming market was to be freely accessible to competition this year.
Klass Dijkhoff (pictured), the newly appointed Netherlands' State Secretary for Security and Justice, has recently stated that he will make sure that the progression of online gambling licensing and regulation will speed up under his tenure.
Dijkhoff also declared that he supports all the provisions that have been put forward by his forerunner, Fred Teeven, the architect of Netherlands’ online gambling bill.
A market to keep a close eye on
More than 200 companies have expressed an interest in a license to offer online gambling in the Netherlands once the new legislation comes into force. According to the new bill, online gambling websites would be able to obtain five-year licenses, except the operators that had been fined by the Kansspelautoriteit for advertising or providing services illegally to players in the Netherlands. However, online operators wishing to be granted a licence must be registered in a EU or EEA country and must agree to store copies of their online info in a database located within the Netherlands.
More than 200 companies have expressed an interest in a license to offer online gambling in the Netherlands.
Online operators are also to receive a lowered tax rate of 20%, the idea being to give licensed companies a better chance to compete with the unlicensed ones that are likely to continue targeting the Dutch players.
Recent estimates show that at present over 1 million Dutch players are active in the online gambling market wagering on unregulated iGaming websites and spending between €250 million and €800 million each year.
Your Dutch iGaming language
All-In Translations have gathered an excellent team of Dutch translators and writers who are knowledgeable of and sensitive to the gambling landscape of their country.
With online gambling licensing and regulation getting a quicker pulse in the Netherlands, they will surely find their skills and talents put to frequent use this year.
Our tip here?
Blijf in contact met Nederland!