On this page you will find information (scroll down) about:
- the Brazilian Portuguese language and the challenges of gaming localisation.
- the Brazilian gaming market, particularly regulation/legality of online gaming.
The Brazilian Portuguese language and
the challenges of gaming localisation
Brazilian Portuguese is spoken by virtually all of the 200 million inhabitants of Brazil and by perhaps two million Brazilian emigrants located mainly in the United States, Japan, Portugal and several other European countries.
the use of European Portuguese is unacceptable to Brazilians
At All-in Translations, we firmly believe in making a clear distinction between Brazilian Portuguese and European Portuguese, as these language variants are very far apart in the gaming community – from spelling to the use of verb tenses and terminology. In many situations, the use of European Portuguese is unacceptable to Brazilians, and vice-versa. This is especially true when it comes to gaming translations and localisation, where the choice of terms and “imported” words can be completely different.
It is necessary to keep in mind that a Brazilian Portuguese text may be up to 30% longer than its English version. This may cause some problems, from increasing the number of pages in a document or website due to text reflows to resizing issues on gaming platforms menu buttons, so our translators are fully aware of this in order to keep the text as short as possible.
Internationalization can be defined as the process of enabling back-end technologies to function or support Brazilian Portuguese. In contrast, localization deals primarily with the front-end or linguistic and cosmetic aspects of a Brazilian Portuguese gaming software application or website. This includes locale-specific content, cultural correctness, translations, and design appropriate for a Brazilian Portuguese audience.
Internationalization is necessary to allow your Brazilian Portuguese gaming application or website to sort data based on Brazilian Portuguese rules, have externalization of all translatable text strings (i.e., separating text from code) and handle different address, time, date, and numerical formats used in Brazilian Portuguese.
The good news is that all our native Portuguese Brazilian translators have an excellent working knowledge and extensive gaming terminology experience in their local online gaming and sports betting markets subject fields.
Status and potential of
the Brazilian gaming market
Brazil, with 200 million people, is the highest populated country in Latin America, and may have one of the strongest foundations for online gaming: a solid base of regular Internet users and a cultural history of gambling. Brazil currently operates different types of lotteries, all controlled by the federal government. Bingo games are also popular, as is sports betting, especially on football (soccer). Brazil has the potential on the surface to become a huge online gaming market, even though there isn’t any online betting legislation in place as of yet.
Ministry of Sport officially endorsed poker as a game of skill
South America is considered the new emerging market for online poker sites with Brazil at the forefront. As the game has quickly caught on in the region, the Brazilian Ministry of Sport officially endorsed poker as a game of skill and an agreement was made with the poker advocacy group ‘Confederação Brasileira de Texas Hold’em (CBTH)’.
As a result, poker is now listed on the Ministry website as a sport, noting that it requires a player to develop a broad mix of skills to succeed. The CBTH has been officially appointed as the governing body of poker in Brazil and it represents a wide definition of poker, not just Texas Hold’em but all the other variants of the game including, but not limited to, Omaha, Omaha 8, 7-Card Stud, Stud 8, Razz and Mixed Games.
As one can see, the Brazilian Gaming industry has been clearly identified as one with massive potential for growth, so in combination with the experience and knowledge of our translators, gaming companies can now be sure that their websites and gaming platforms will reach this growing Brazilian audience.