On this page you will find information (scroll down) about:
- The Nigerian English language and the challenges of iGaming localisation.
- The Nigerian gaming market, particularly regulation/legality of online gaming.
The Nigerian English language and
the challenges of gaming localisation
There are 521(!) languages in Nigeria and four of them are recognised as national languages: Hausa, Igbo, Yoruba and English. English is the official language and was chosen as such due to the fact that a part of the Nigerian population spoke English as a result of British colonisation that ended in 1960 (1). The English language is widely used for education, business transactions and for official purpose.
..'in addition' would be translated as 'more-more', and 'abeg' would be translated as 'please'
It is also worth mentioning that a language called Nigerian Pidgin is the native language of 3-5 million and the 2nd language of at least 75 million more (or about half the Nigerian population). Nigerian Pidgin is a form of broken/simplified/logic English where words are often written like they are pronounced.
For example 'in addition' would be translated as 'more-more', and 'abeg' would be translated as please.
So how do you go about it, if you are considering to localise a game or a website targeted towards the people of Nigeria? There is no easy answer to that, and a bundle of things to consider. One thing is certain though: At All-In Translations we are strong believers that there is a lot of potential if you localise your games and marketing efforts in a way that makes the Nigerians feel at home when seeing them.
Also, English to Nigerian English translation and localisation is available at a fraction of the price compared to the cost of translations between two languages that are more different from each other.
We simply recommend that you contact us so that we can discuss in further detail how All-In Translations can help you break into the Nigerian market.
Status and potential of
the Nigerian gaming market
According to a survey carried out by MasterCard, 92% of Nigerians have a strong and positive sentiment towards online shopping.
There is a 38% internet penetration, 30% smartphone penetration and a 16% (!) growth of internet users between Q2 2013 and Q2 2014.
There is no doubt where the market potential lies in Nigeria: Mobile gaming
Statistics also show that there are 48.1 million active internet subscriptions through mobile phone networks. In other words, there is no doubt where the market potential lies in Nigeria: Mobile gaming.
There are three legal brick & mortar casinos in Nigeria, and also a national lottery. Other forms of gambling is not legalised, and licensed betting shops are not permitted. For example, betting on football is very popular, so many Nigerians seek online betting sites based abroad when they want to place a wager.