On this page you will find information (scroll down) about:
- The Russian language and the challenges of iGaming localisation in Russian.
- The Russian gaming market, particularly regulation/legality of online gaming.
The Russian language and
the challenges of Russian gaming localisation
In 2010 there were 150 million native speakers of Russian. Some of the most talented Russian gaming translators work with All-In Translations, and one of them is the author of this article. We are sure you will agree that you are in safe hands for Russian gaming localisation after reading it.
When it comes to translating and localising English online gaming concepts, we have a whole bundle of challenges. Naturally, we have to invent new words that would sound “Russian”, but in most cases, the trend is different – we are trying to adopt English concepts.
For example, most of the terminology used in online gaming stays in English, but is written in Cyrillic. The problem is that one have to explain to people what it actually means. This makes the whole localisation process a big challenging, because Russian words are on average 20% longer and the “language pace” is very different.
Russian words are on average 20% longer and the “language pace” is very different
We always encourage our clients to contact us as early as possible in the localisation process, even before they design their game or website. Why? The reason being that we could tell the client that for example a particular button that says ‘Play now’ is not vague enough for any other language than English. And we could tell you that shortening of words will give an awkward feeling to your game or website. We will not charge for this, we only charge per word. Also there are no minimum fees. (All FAQs here).
Another stumbling block is culture and religion. Many Russians are still cautious about innovations due to their orthodox vision. Luckily, this situation is changing gradually as Russians are travelling around the world and they are broadening their mind.
Status and potential of
the gaming market in Russia
Russia is an outstanding marketplace as far as all sorts of web technologies are concerned. It stands out among many others due to its controversial history and cultural heritage. When the ‘iron curtain’ – which was used to isolate Russians from the Western world – finally fell in 1991, we learnt a whole lot of new amazing words or, rather, concepts.
A personal computer and internet were among the first things we were all curious about, but in those troubled times only few of us could actually afford to buy a PC and have an internet connection. The change started in the end of the 1990s, when PCs and internet became more or less a common thing, however, only in big cities and among a younger audience that were willing to learn new things.
A Russian would very slowly prepare his horse for riding, but once it is ready, the ride will take your breath away
Since then, it all started to grow like a huge snowball. We cannot imagine another place in this world where iGaming, online casinos and poker battles are becoming such a big hit. Statistics also show that Russians are number 1 in the world for PC gaming. There is a saying in Russian that conveys this idea very well – “A Russian would very slowly prepare his horse for riding, but once it is ready, the ride will take your breath away!”.
For so many years, we were detached by an invisible wall from the outer world, and we didn’t know what “casino” and “slot machine” actually meant. But then, in 90s, we felt the “wind of change”. We bought PCs, plugged them in, went online and started to explore the Web faster than anybody else in the world. We were like ex-prisoners, who just came out of jail and were plunged into an atmosphere of a big city: everything was so new and exciting, so you did not want to lose a chance to try it out!
As for online gaming, it all started to flourish already in the beginning of the new century, when people had broadband access and learnt how to use credit cards (surprisingly enough, it is still not a common thing in small Russian towns).
And we believe that – based on our knowledge of the “mysterious” Russian soul – that we are in for a lot of surprises on the way. In just a few years, Russia with its great potential (when it comes to its people and territory) will surely be among the world’s most frequent consumers of online services.
All in all, All-In Translations truly believe that the online gaming industry has a great potential in this huge country that boasts of diversity. And we – the players – are always there to educate the fresher gamers and help them understand that the online world is a fascinating place, safe and full of pleasure they never ever dreamt of before.