To some, it’s a pretty ugly term. It brings to mind the link farms, PBNs and spam that have plagued the internet since the early days of Google. Unfortunately, it’s an especially ugly term when paired with ‘igaming’. The online gambling industry has always been notorious for manipulative and risky offsite SEO. Though Google continues to emphasise that links are a hugely important ranking signal, and actively encourages link building - it’s safe to say the search engine’s idea of earning links does not reflect the igaming industry’s penchant for low quality ‘guest blogging’ or purchasing of ‘sponsored posts’.
We believe in helping our clients create a campaign that promotes sustainable rankings which convert long-term.
Google gets more sophisticated by the day. The mind-blowingly complex search engine constantly fine-tunes its algorithms to better identify unnatural link patterns and low-quality content, punishing the sites that don’t respect its guidelines. Yet, we still encounter those SEOs in the industry who insist on doing it black hat. Why?
There exist many justifications. Because their competitors are doing it black hat. Because they’re in it for a quick buck; satisfied with any ranking boost that a shady link building scheme will temporarily afford them before penalization inevitably strikes. Because they don’t appreciate the value of strong content. Because white hat link building is just too hard.
That last point bears repeating. High quality link building is no walk in the park - especially not for an igaming site. In fact, marketing celebrity Jeff Bullas includes igaming websites in his list of ‘no-no’ link building projects, due to the industry’s reputation for black hat SEO, and the subsequent reluctance of respectable webmasters to publish related content. In other words - white hat link acquisition requires serious effort in the igaming industry, and it’s therefore not surprising we see as much black hat SEO as we do.
We believe in providing the internet with content of genuine value and being rewarded for this content with stable rankings and increased traffic…when you come to All-In Translations for content outreach projects, we will work with you every step of the way to make sure our methods suit your specifications and goals.
But link building doesn’t have to be an ugly word. Link building need not be reduced to unoriginal ‘Top Ten Casinos’ posts published on untrustworthy travel sites, or hidden links on infrequently updated football blogs. It’s time to look beyond WordPress PBNs and site wide link deals. Link building can be challenging, impressive, immensely creative and a noble effort that gives genuine value to the internet and to your business. If you care about your brand, why not give your site the links it deserves - and deserve the links it gets?
At All-In Translations we believe successful link building requires immense creativity, finesse and persistence. We believe in helping our clients create a campaign that promotes sustainable rankings which convert long-term. We believe in creating a natural backlink profile that is reflected through strong metrics. We believe in helping a client’s site build authority through association with authority. We believe in providing the internet with content of genuine value and being rewarded for this content with stable rankings and increased traffic.
So how does it work?
When you come to All-In Translations for content outreach projects, we will work with you every step of the way to make sure our methods suit your specifications and goals.
Link building is most effective when the link builder is thoroughly familiar with the site and content they’re promoting. The content and outreach expert assigned to your project will come to fully understand your product - what makes it unique, which pages need boosting, what keywords you want targeting. On-page content and off-page content tend to go hand in hand, which is why we study your brand, approach to SEO and long-term ambitions. Once we have this information, we can confidently go about developing a link building campaign perfect for your site.
We identify suitable partners for your content promotion through advanced search techniques that target those high-quality websites relevant to your niche, authoritative in their field, and meeting your specified standard of SEO metrics. We look at our existing relationships with webmasters, media agencies, top bloggers, influencers and online journalists to find opportunities for content collaboration.
All-In Translations know exceptional content. Creating content for offsite publication and link acquisition may be a different ball game to our already well-established and highly popular onsite content services - but we apply the same principle. With special care to editorial tone, structuring and reader appeal, we will produce one-of-a-kind content that strategically and smoothly incorporates your keywords, LSI, anchor texts and other specification. Our stellar link-worthy content is original, well-researched and naturally relevant to your product. With our native advertising expertise, we also ensure the content is perfectly tailored to those websites you are targeting.
A fantastic piece of content goes a long way - but the task of pitching the content can present an entirely new hurdle. We take charge of communicating your content’s value to those sites open to publishing strong submissions. We will finetune the content and make additional amends according to any editorial guidelines imposed by these partners without compromising the content’s SEO value.
Publication and Promotion
We can negotiate the terms of publication to ensure maximum benefit, such as arranging for the post to be shared on social media or feature in a specific section of the target website.
- Customized: We look at client’s individual needs and tailor our link building according to their specifications.
- White Hat: High quality Panda-friendly content of genuine value.
- Convenient: We have connections to several media networks in various markets that will consider igaming links.
- Flexible: We exercise as much control over a link building campaign as a client wants. We can develop full link building plan from scratch or follow the strict instruction of an already established set of guidelines.
- Transparent: We will keep a client informed every step of the way so that they are continuously updated as to our webmaster correspondence and publication success. Each site and piece content can be checked either by the client or by our inhouse link building expert.
- Professional: All our link builders are specialized in their respective markets, with fantastic content writing skills, vast experience in SEO and proven success in outreach.
- Diverse: Interested in an alternative type of link building? Looking for visual content to aid in your link building efforts? Want to try broken link building or onsite link bait? Talk to us about alternative link building of interest to your brand.
Content you order from All-in Translations comes in all shapes and sizes and in up to 70 languages. We ensure your content performs well with both your audience and the search engine. Contact our SEO Manager Sophie for a free, confidential quote.