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Author: Roy Pedersen

Expansion in Asia, Reduction in Pizza Blubber

BEFORE

I timed it perfectly. On the last night before we left for Asia to escape the Norwegian winter and to locate ourselves more strategically for the Asian expansion of All-in Translations, I completed my 4th bonus card at the local pizza parlor. Eat 9 – get the 10th for free. Roughly estimated I forgot to ask for a stamp 50% of the time. That’s a lot of pizza in one year.

In my defense, Pizzanini might be the best pizza in the world. It’s a deep pan, but much less greasy than Pizza Hut. I normally prefer the crispy Italian style, but there is something special about a Siciliana (number 14) from Pizzanini. Even if it’s thick, it’s not mushy, especially if you put it back into the oven for a little while after it has been delivered.

My other excuse for eating too many pizzas is the lack of other food delivery options in my hometown. I love to cook, but with 2 kids and a company to run from my home office it is too tempting too often to get a pizza to the doorstep.

As we settle in Koh Lanta in Thailand for the following months, I have no more excuses. If I don’t get fit again now, I never will. The circumstances could not have been better:

The bootcamp

I have always struggled to motivate myself to go for a run or to the gym. If however the opportunity of playing football presents itself, I’m pretty much always up for it and I am privileged to have a few different teams and groups to play with in Norway. Klong Dao beach, where we are staying, is perfect for football. Sometimes the reggae boys from Asylum put up goals of bamboo sticks and have a go just before sunset, but till now the sessions have been rather sporadic.

In the last year, I found out that I need to go to “classes” to push myself to train hard. On the beach, about 100 meters from our bungalow, a Swedish lady from Lanta Workout arranges training sessions every weekday (at least).

Mondays: Bulgarian bags
Tuesdays: Bootcamp
Wednesdays: Core/cardio
Thursdays: Bulgarian bags
Fridays: Pulse and easy strength
Saturday: Bootcamp

My goal is to attend 4 times a week. I had my first session on Tuesday and I think this program will be enough to increase my fitness level consistently. The Klong Dao beach itself is perfect also for running, with its 3 kilometers of fairly hard sand. It doesn’t hurt either to run/swim after my kids every day to make sure they keep their head over water.

The food

There is a great Swedish pizza place on the island called Bajen (I assume the owner is a Hammarby fan) and I have actually managed to arrange deliveries from them. But I rarely have the need to eat pizza on Koh Lanta. Same goes for souvlaki, although they have a nice Greek restaurant here as well. Thai food is maybe my favorite cuisine in the world and if I am not wildly mistaken it is healthy and ideal when you want get rid of your pizza belly. Instead of drinking sugary juices and soft drinks, like I often do in Norway, I can drink fresh fruit shakes like watermelon and orange, for just about one euro.

Within 100 meter we probably have at least 10 places that all serve great Thai food. Then there is Time for Lime which is a cooking school and a restaurant where the owners are enthusiastically involved in the welfare of stray animals on the island through an organisation called Lanta Animal Welfare.

I am not a fan of stray dogs, but as opposed to many other places in Thailand this is not really an annoyance on Koh Lanta. A reason for this, as far as I have understood, is that Koh Lanta is more Muslim rather than Buddhist compared to other places in Thailand. In Buddhism, there is an emphasis on respect for all living things, I guess even a stray dog with rabies. But since Koh Lanta has an extensive mix of Muslims, Thai-Chinese, Buddhists and Sea Gypsies, there seems to be a stronger will to solve the problem. Lanta Animal Welfare plays a vital role there.      

The lifestyle

On the topic of Buddhism… I believe in karma, or at least I believe there is a lot of truth and good guidance in the saying “what goes around comes around”. This is an important part of the history and culture of All-in Translations. In Norway, one of my least favorite things to do is dressing up my son in winter time. If he could choose, he would walk out in his pyjamas, but obviously that is not an option when the thermometer crawls down below zero and the streets are white with snow.

It takes a good portion of patience and negotiation skills to make him wear woolen underwear and to put the mittens on just the way he wants them. The tantrums usually start when one finger, often the last one, gets caught in the wrong place. This is karma biting me in the ass I think, because according to my mum I was exactly the same. In 4 months in Southeast Asia I will not have to face this challenge once. OK it might rain, but not in the morning when Erik is getting dressed. He is as happy as I am just to put on shorts in the morning, or a t-shirt and a pair of sandals at the most.

A contributing factor to why I believe I will manage to get fit again is that neither my wife nor me will have to clean, do laundry or cook. This obviously frees up a lot of time. We are staying in a very basic resort where breakfast is included and where laundry costs about one euro. The staff there is nothing short of spectacular and they make us feel like we are part of the family. Erik refers to all of them as his friends.

This week he had his first day at the Swedish kindergarten he will attend while we are here. The Swedish and the Norwegian languages are so similar that he understands most of what is said. I was happy to see that they also focus on the Thai language and culture, so by the time he starts elementary school he will be pretty much fluent in Norwegian, Greek and English and have a basic understanding of Swedish and Thai. By the time he starts junior high he’ll be able to take over All-in Translations — we just need to teach him how to use Google translate.

The Asian expansion

All kidding aside, this extra time will do wonders also for my working schedule which is sorely needed these days. The company is growing quickly and we are juggling many balls simultaneously. We are building a new website, focusing more and more on multilingual content creation (instead of just localizing), we’re adding esports as a focus area, and our aim is to attract more clients with our Asian expansion. We are targeting both Asian companies trying to break into markets outside their continent, and other companies trying to get a foothold in the Asian market.

We are thrilled to see our Asian languages growing increasingly popular. When I recently participated in a panel at SiGMA about the changing face of content in poker affiliate marketing, I shared some recent statistics we had compiled: in the top 10 list of our most popular languages for all translation projects, 2 of the languages were Asian (Chinese and Japanese). But when we looked at poker projects only, 5 of the top 10 languages were Asian (Chinese, Japanese, Indonesian, Vietnamese, Thai). This is not necessarily representative for the industry in general, but we found it interesting.

Affiliate World Bangkok

Today I arrived at the Affiliate World Bangkok where we will be hosting another (hopefully) legendary Tal Ron/All-in Translations dinner tonight. Tomorrow afternoon, I am available for meetings in Bangkok to discuss your language needs.

ASEAN Gaming Summit

If you are not attending the Affiliate World conference, you can also set up meetings with us in Manila in March during the ASEAN Gaming Summit. We will be hosting the official conference poker tournament in the PokerStars Live part of the City of Dreams casino. Give us a shout if you would like a ticket for this freeroll or if you would like to be one of the prize sponsors.


Now I am off to burn some calories with a stroll and possibly check at the gym/pool at the Muse. But tonight and tomorrow the boot camp is on pause.

AGS Freeroll Back By Popular Demand


A much-awaited confirmation came today saying that All-in Translations will be hosting the official poker tournament of the 2018 ASEAN Gaming Summit in Manila, just like they did in 2017. The tournament will be played at the PokerStars Live Room at City of Dreams on Wednesday, March 21st 2018.
This is strictly an invitation-only tournament and for those interested in playing there is room for 40 players plus another 15 that can get a seat once players start getting knocked out. We are also trying to organise a dealer’s choice cash game on the side (to be confirmed).
We are now looking for companies that wish to contribute prizes for the winners, so please contact us if you are interested. This is a great way to promote your company with the C-level delegates of the ASEAN Gaming Summit.
Check out the video from last year’s event:

Poker is an increasingly important subject for All-in Translations and at SiGMA 17 last week our CEO, Roy Pedersen, spoke on a panel about how the face of poker content is changing.

Below you can see more of our articles related to poker.
/want-make-difficult-sharks/
/services/localization-services/poker-localization/
/content/poker-news-article/

SiGMA Cup 17 – The Video


2017 was the year when SiGMA Cup was established as THE football tournament of the gaming industry. 20 teams participated and an impressive crowd of colleagues and fans showed up to cheer, so it’s pretty safe to assume that more than 200 people attended the exciting pre-SiGMA social. It was a sunny day at Luxol, packed with smiles and laughter and we all had a very enjoyable experience.
Gaming Innovation Group ended up winning the tournament after beating Twin in the final.
We were flattered when hearing what Endre Nesset from Gaming Innovation Group had to say after lifting the trophy:

“Whether it’s a football tournament, a poker tournament or a party, when the people at All-in Translations are organising an event, you know for a fact that the event will be great”.

“We were delighted to see so many friendly faces. Although competitive, the atmosphere was great. We will continue hosting the SiGMA Cup for many years to come. Furthermore, I’d like to say a very special thanks to the referees, the guys at Luxol Sports Complex and everyone that participated in our video shoot”, said CEO of All-in Translations Roy Pedersen.
The video mentioned was a spoof of Football Coming Home from 1996. We ran the lyrics through multiple layers of Google Translate and used them for the soundtrack, with footage from the tournament in the background.

It is safe to say that when it comes to translations, humans still outsmart computers. And the end result is always superior when you translate or write about something you love. As you figured out by now, we at All-in Translations do indeed love gaming and sports.
So if you need anything localised or written on these subjects, for example with your World Cup content, just give us a holler!
PS: Thanks to Aleksey Leonov from SiGMA for the great photos as always.

"We want to make it difficult for the sharks"

At All-in Translations, we are as curious as a cat about Videoslots’ acquisition of PKR, so we interviewed CEO Alexander Stevendahl. He’s revealing that internal testing will start in December.

To give you some background info: about a decade back, PKR were the biggest innovative force in the online poker world. Their software made it possible to create your own avatar and the gameplay was more like a video game in 3D.

However, despite a top of the line product, PKR went belly up. But Videoslots are now planning to make online 3D poker great again.

All-in: What changes can we expect to the gameplay?

Stevendahl: The big changes will be in how we run the poker. Other than that, changes will be minimal. We will however bring more loose players to the action. Our main goal is to attract loose players and make it hard for the sharks to benefit on skill in our poker room.

All-in: How?

Stevendahl: I’d prefer not sharing details before going live.

All-in: When is launch date?

Stevendahl: We are still getting our heads around it. We believe that we will be able to start it for the first time for internal testing by end of December.

All-in: How do you see the poker vertical now (within an online gambling context) compared to what was happening just a few years ago? Is it possible to compete with PokerStars again?

Stevendahl: It is not our aim to compete with Pokerstars. Our highest priority is to create something unique and to boost the fun factor for the average player. Our focus here is the player who only plays for entertainment. If I go to Pokerstars and join a tournament, the number of players goes beyond 500. The chance of me winning there is next to zero. And this is what puts us in a position to challenge our competitors.

All-in: Can you say anything about which countries/regions/continents/languages you will focus on?

Stevendahl: We aim to get license in every country in Europe that has a license system.

All-in: Let us know if you need help with localization or content in those languages. Our translators and writers know the poker lingo like the back of their hands :)
PS: All-in Translations’ CEO Roy Pedersen will take part in a panel discussion about The Changing Face of Online Poker Affiliate Marketing at the GPI European Poker Conference at SiGMA today at 15:45.

SiGMA Cup Draw, Schedule, Rules, Info


At All-in Translations, we are absolutely delighted to see so many teams signing up for our SiGMA Cup on November 22nd. We managed to secure one more pitch and allow the teams on the waiting list to join as well, see updated schedule below.
Your first game is either 10:00 or 10:35 (and you can warm up for a few minutes on the pitches before kick-off). All games will be played at Luxol Sports Club. Check fixtures for your group below. Playing time is 2 x 12 minutes with a break of 4 minutes for half time. All rules can be read at the bottom of the page.
There is a designated area and a bar/restaurant, so invite your colleagues to join. About 170 people have registered their interest, so from the looks of things, it’s going to be a nice pre-SiGMA social!

Group 1 (pitch 1, small one next to playground)
Fixtures here
xcaliber
Matching Visions
Twin
Bethard
Group 2 (pitch 2, next to club house)
Fixtures here
All-in Translations
Team Knipster
Casumo
Axl Affiliates
Group 3 (pitch 3, across the road, next to the 11-aside pitch)
Fixtures here
R-tekkers (Raketech)
Enteractive
Bethard 2
FortyTwo
Group 4 (pitch 4, across the road, next to the 11-aside pitch)
Fixtures here
Reactivation Group
Mr. Green
Redbet
GiG
Group 5 (pitch 5, across the road, next to the 11-aside pitch)
Fixtures here
Netent
Netrefer
Scout Gaming Group
Clarion Gaming
GROUP WINNERS + 3 BEST RUNNER-UP TEAMS TO QUARTER FINALS.
Quarter final 1 (pitch 1 13:45. Winner group 1 vs. best placed runner-up).
Quarter final 2 (pitch 2 13:45. Winner group 2 vs. 2nd best runner-up).
Quarter final 3 (pitch 3 13:45. Winner group 3 vs. 3rd best runner-up).
Quarter final 4 (pitch 4 13:45. Winner group 4 vs. winner group 5).
Semi final 1 (pitch 1 14:30): Winner QF 1 vs. winner QF 2
Semi final 2 (pitch 2 14:30): Winner QF 3 vs. winner QF4
Final: Pitch 2 15:15.
Winning team gets their name engraved on a trophy – on condition they promise to bring it back next year :)
Have a look below to see what happened last year.

Rules
3.0 – Match Info
Matches will start strictly as scheduled.
2 x 12 minutes of play per match.
4 minutes for halftime and (forced) change of sides. The time for the halftime can be adjusted by referee when needed.
In case of a tie in the Cup Stage, matches go straight to penalty shootout due to pitch time restrictions. Penalty shootouts are conducted 1 by 1 and concluded as soon as one team scores and the other doesn’t. If both players score or miss, each team gets another penalty. A player that has already shot a penalty cannot shoot again until all other players have shot.
2 X 5 players on the pitch. A referee can decide to award a walk over if one team does not have enough players to field.
A maximum of 5 (five) substitute players per team in addition to players on the pitch.
Each match will be presided over by a referee.
We will not be asking teams to send line-ups after each game. However, if complaints are received, the issue will be investigated and if a team is found guilty of fielding an ineligible player, the team will be suspended for remainder of season and, depending on the severity, it can be suspended for future seasons as well.
League ties shall be decided in descending order:
Points
Direct confrontation
Goal difference
Goals scored in favour
Rock, scissor, paper between team captains or coin flip by league management.
This counts for all phases.
Game Play Laws will be according to FIFA rules to the following exceptions below.
At the end of each game, both captains are responsible to confirm the score together with the referee.
If the kits of both teams match in color, the away team is responsible for arranging different color shirts or bibs. Bibs will normally be given by the pitch office at Luxol (between pitch 2 and the restaurant).
4.0 – Game Play Laws
Referee decisions are final and players will be warned/sent off if the referee (or other players) are abused verbally or physically.
There is a zero-tolerance towards violence. Any violence will result in an immediate ban for the rest of the season (possibly longer). The team captain is obliged to provide the referee with the name of the person(s) in question. If a false name is given or the name of the person(s) in question is not provided, the league management reserves the right to ban the whole team for the rest of the season.
An accumulation of 2 yellow bookings will lead to a suspension of one match.
Sliding tackles are NOT allowed.
Players shall be cautious when challenging close to the walls. Any dangerous challenges shall be strictly punished.
If the ball hits the wall on the sides, there will be a kick-in.
If the ball hits roof net, there will be a kick in from the side closest to where the ball hit.
If the whole ball goes past a line next to a goal, it’s out (ball does not have to hit the wall to be out).
A back pass can be played to the goalkeeper, but he can’t play the ball with this hands. This is subject that the ball is played directly by the defender to the goalkeeper and by his feet.
A goalkeeper can score if he plays the ball with his feet. If the goalkeeper catches the ball with his hand in his area and he then plays the ball with his feet, he can score. This means that a goalkeeper can’t score a goal directly with his hands.
Balls will be provided, however we encourage teams to bring balls of their own to be safe. The referee will decide the best ball to be used to play the match.
No offside rule.
No goal kicks. Goalkeepers shall place the ball back in play with their hands. Goalkeepers are unable to score directly with a hand throw, unless the ball is touched by a fellow player or opponent prior to entering in goal.
Direct free kick & indirect free kick: a referee puts up his hand when he signals for an indirect free kick only.
Distances: 2 meters distance for fouls and 2 meter kick-in.
All players must wear appropriate shoes (no long studs etc.). Referee will decide what is appropriate (not dangerous).
Preferably all kits must have a number on their backs.
A player who has been sent off must leave the vicinity of the pitch. The team cannot replace a player which has been sent off.
4.1 – Substitutions
No clock stoppage for substitutions. A substitution can be made at any time, regardless of whether the ball is in play or not. These are better known as fly-substitutions.
Substitutions should be made from the middle of the pitch and in such a way that the player leaving the field exists before the entering player.
The referees can punish teams with yellow card(s) if the substitution is done in a way that gives the substituting team an advantage or their opponents a disadvantage.

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