Author Archives: Roy Pedersen

The New Pentasia All-in League Kicks Off Next week

Dear Pentasia All-in League participants,

A new season is upon us and 30 teams have confirmed (plus one team on a waiting list).

Below you can find first week fixtures as well as an explanation of the new divisional system (and the 1st year preliminary round). We are also changing the format and the name of the cup; to PAI Cup. PAI stands for Pentasia and All-in Translations.


* There is a continued focus on Fair Play with ZERO TOLERANCE towards violence. We will update and share the rules before the season starts.

*To solve the biggest issue from last season with teams not showing up, all teams are required to confirm that they are playing the following week by Sunday latest. You can confirm by commenting (team name + confirmed) on the picture uploaded to the Facebook group with the fixture of your game, OR you can email Fixtures will be uploaded on Friday latest, and all teams have to confirm by Sunday midnight latest. A team failing to confirm will result in walk-over. If both teams fail to confirm it's 0-0 with 0 points for both. Once the new league website is ready you can confirm there instead. It may sound strict but we had to do something to avoid the problems from last year.

*ALL COMMUNICATION about the league should go through or Nikola on 99366163. Messages on Facebook/Messenger and emails to other addresses will not be replied to.

*The invoice will be sent this week and needs to be paid before your first game.

*Player registration forms will be sent together with the updated rules this week.


Monday 24th September (pitch number in brackets)

2030-2130 (2) Polish Drinkers - Tumas Gaming
2130-2230 (2) Axl Affiliates- Stenley Bet
19-20 (4) Tipico - Spakasse Bank Malta

Tuesday 25th

19-20 (3) Comeon- Wishmaker
20-21 (3) White Hat Gaming - Casino Malta
21-22 (3) Betway - Pentasia
21-22 (4) Branders - SD Services

Wednesday 26th

19-20 (3) Tipico 2 - Casumo
20-21 (3) Blue Lions - Besedo
21-22 (3) Leo Vegas - ZP Services
20-21 (4) Gigsters United 1 - Bethard
21-22 (4) PPB - Kindred *

Thursday 27th

2030-2130 (2) Catena Media - Touchbet
2130-2230 (2) Global Gaming - Gig 2

Friday 28th

20-21 (3) Aspire - Fast Track


We have decided to introduce a divisional system with promotions and relegations. In order to decide which teams play where we had to introduce a preliminary round, so this season will be a bit different.

League 1

The best 5 teams from last year's League 1 and the best 3 teams from League 2 was offered a spot in the new League 1. 2 teams declined, meaning there are two spots to play for.

Preliminary Round Groups

How to qualify for League 1

The two best teams from each group, minus the two teams who qualify for League, will play in League 2. There will be 10 teams in League 2.
Number 3 and 4 from each group goes to League 3 (12 teams).
The setup for the 2019/2020 season will obviously depend on the number of registered teams, but the initial idea is that two teams are relegated from League 1 and two teams from League 2, whereas two teams from League 3 and two teams from League 2 are promoted.
It has been a priority for us to try to ensure an even amount of matches for all the teams. We have used the cup to even it out and you can see the the setup for the first round below. The PAI Cup starts in November. Teams from League 1 and 2 are qualified for Round 2.

Best regards and best wishes for the new season

League Manager Nikola Mraovic

Christopher Vella on behalf of Pentasia

Roy Pedersen on behalf of All-in Translations

All-in Translations Wins Initial CEEG Awards Vote

The vote to decide the finalists of this year's Central and Eastern European Gaming Awards was decided, with All-in Translations racking up the most votes for the Best Connected iGaming Service Provider 2018. The Malta-based language service provider won the award in 2017, while this year's winner will be decided during the Central and Eastern European Gaming Conference in Budapest, on September 25th. Unlike most awards in the gaming industry, this one is decided by public votes.

Here is how the votes were divided among the 5 finalists:

All-In Translations 660 Votes (26.70%)
Iforium 625 Votes (25.28%)
BetConstruct - Spring BME 261 Votes (10.56%)
RISQ 243 Votes (9.83%)
Wazdan 217 Votes (8.78%)

The other categories include:

Online Casino Innovator
Rising Star in Online Casino Technology
Best Online Casino Provider
Best Overall eSports Service Provider
Best Overall Fantasy Sports / Virtual Sports Provider
Rising Star in the Fantasy Sports / Virtual Sports
Best Sports Betting Innovation in
Rising Star in Sports Betting Technology
Best Overall Sports Betting Provider
Best Customer Support in Online Casino
Best Overall Online Casino
Best Customer Support in Sports Betting
Best Overall Sports Betting Operator
Best Lottery Service Provider
Best Cryptocurrency Gaming Platform Provider
Best Overall Payment Service Provider
Best iGaming Press in the region
Best Testing Laboratory
Best Support for Responsible Gambling

During the awards show in Budapest, one representative from each nominated company gets one minute to explain to delegates why they should win. Last year, All-in Translations was represented by its CEO Roy Pedersen and this year Operations Manager Tiago Aprigio will be there.

This is what Zoltan Tundik from conference organiser European Gaming Media has to say about the upcoming event:

"September in Budapest is just like being on a beach resort in July. It just makes sense to visit Budapest in the autumn. The weather is nice and you can surely enjoy the sightseeing with the pinch of leaves falling down in the awesome parks Budapest has to offer. One of the reasons why CEEGC is always held in Budapest at the end of September."

The conference will include updates on the markets of Slovakia, Poland, Belarus, Romania, Bulgaria, Czech Republic and Hungary.

Group Draw Released, Kick-Off Preferences Wanted Urgently

To all teams: Please fill the below form as soon as possible so we can finalise the fixtures.

Below is the draw for the preliminary groups. Betway and Aspire FC has chosen to join (instead of accepting the League 1 place), which means there are two spots open in League 1.

4 of the 5 teams with the most/best points->goal difference->goals->direct confrontation advances to two playoff finals where the two winners qualify for League 1. The "best" winner meets the "worst" winner in one final, with winner number 2 vs. winner number 3 in the other final.

Remember to like the league Facebook page for updates.

Pentasia All-in League 2.0 Unleashed

Pentasia All-in League - Team Entry Form

With 28 teams confirmed (well 27 but we're leaving one spot open hoping for one more), we're very excited to finally see our plans for a major upgrade to Pentasia All-in League come to fruition. We've decided to organise it into a league system, with divisions and yearly promotions/relegations.


The point is to make things a bit more competitive for all the teams involved by having something to fight for throughout the season. We want to bring more consistency and more even games. As a result, we've also changed the format of the cup.

The first season will need to include a preliminary round (like before). Here's how it will go down:

The top 5 teams from the 2017/18 League 1 and the top 3 teams from League 2 will be offered a place in the 2018/19 League 1, which will consist of 8 teams that will play each other twice throughout the season.

The remaining 20 teams will be divided randomly in 5 groups for a preliminary round. From each group, 2 teams will be placed in League 2 and two teams will be placed in League 3.

If one (or more) of the prequalified teams for League 1 doesn't want to play in League 1, they can choose to give away their place and join the preliminary stage. In this case, 4 out of the 5 winners of the preliminary groups will advance to a semifinal/final to decide who gets to play in League 1.

The initial plan is that 2 teams are promoted/relegated from each division when this season ends, but we'll obviously have to see how many teams will register by this time next summer. Our vision is to keep the league growing and to have divisions of 8 teams each.

This is how it looks now:

League 1

GIGsters United 1 (accepted)
Leo Vegas (accepted)
ZP Services (accepted)
Bethard (accepted)
Kindred (accepted)
Paddy Power Betfair (accepted)
Aspire FC (declined, will play preliminary round)
Betway (declined, will play preliminary round)

League 2/3

SD Services
Catena Media
Fast Track
Axl Affiliates
Blue Lions
Tipico 2
GIGsters United 2
White Hat Gaming
Global Gaming FC
Sparkasse Bank Malta FC
Polish Drinkers

Still with us? Good 🙂 Let's move to the cup.

Instead of organising the cup at the end of the season - where we start with the meaningless matches between winners of League 1 and losers of League 2, we're introducing random draws. We'll start with the Round of 32 where the top 4 teams get a walk-over in the first round. We hope this will result in more even games and hopefully a few cup adventures for the lower ranked teams.

This gets all teams at least 13 matches with an average of 15 matches per team.

By the time you read this, you'll have been contacted by the league management to provide us with some info and preferences. We've managed to secure two slots from 7 pm on Monday and Tuesday - which is something many players requested. The first to reply regarding their preferred game times will get priority, but we'll try to accommodate everyone's wishes within reason.

We'll ask all teams to confirm their match(es) one week in advance to avoid no-shows - like last season.

Thanks for your time and vote of confidence guys. We're excited about the future of Pentasia All-in League!

Pentasia All-in League - Team Entry Form

Esports: Are Football Games the Next Big Thing?

Last year, All-in Translations decided to highlight esports as a focus area. Since then, the biggest football games have gained momentum like a runaway train, and are currently ranked as some of the fastest growing esports.

"Why isn't FIFA an esport yet?"

I remember I asked this when our esport wizards Edu Ferrer and Michele Spiteri gave a presentation about esports as a business opportunity for a language service provider like us.

I may or may not have been a tad tired from playing Football Manager the night before.

"I guess it's not interesting enough to watch", was the reply I got.

Now it's pretty obvious that the tables have turned, and we are super excited to read stories in the news about both FIFA, and to a certain extent Football Manager, making headway as esports.


The FIFA eWorld Cup Grand Final 2018 reached a record global audience, with more than 29 million views across online platforms over 3 days. This was a whopping 400% increase from 2017. The FIFA eWorld Cup was live-streamed with commentary in four languages - English, Spanish, German and Chinese, and 20 million players took part in the qualifiers on their Xbox or Playstations. Saudi Arabia's Mosaad 'Msdossary' Aldossary beat out his competition and won the event.

FIFA has been one of the world's most popular video games since the mid 90's, so I imagine it should be no surprise at all to fans that it's now being recognised as an esport game. After all, it is action based and arcade-style.

The news about the jaw-dropping success of FIFA eWorld Cup came around the same time as Mezut Özil announced he will set up his own FIFA esport team. The Arsenal player's decision to quit Germany's national team after the real-life World Cup was shocking and controversial, however his move into esports was well-received. Clubs like Manchester City, Schalke, Roma and Paris St. Germain have entered the esports arena, but Özil is the first professional football player to form his own team: #teamozil.

What is truly surprising is to see Football Manager in the esports news. Strategy games aren't popular with esports devotees, and I can see why it wouldn't be entertaining to watch someone scouting on the screen for a physiotherapist with great attributes for the U23 team at Scunthorpe.

However when the first Football Manager World Esports Championship was held at the Insomnia 62 Gaming Festival in Birmingham in April, players had very limited time to make decisions, and this definitely made it much more appealing to the viewers. On Twitch, there is a channel dedicated to Football Manager which has garnered more than 200 000 followers. This is nothing compared to the bigger esport games, but it gives hope to all of us Football Manager fanatics out there that someone, someday might actually give hoot about our success in this virtual version of the beautiful game.

Check below how it looked when Daniel Fry went on to become to the first winner of the Football Manager World Esport Championship.

And here you can read about how I tried to justify 4000 hours of Football Manager, hoping that my wife wouldn't read it... but, yep, she did.

Both the FIFA eWorld Cup and the Football Manager World Esport Championship have announced exciting news coming soon - so watch this space!

All-in Translations is a multiple award winning provider of language services to the gaming industry. We have several esports events coming up in our calendar for 2018 and 2019. First, we'll attend the London-based Betting on Sports in September, where Betting on esports is a sub-event. Then we go to Esports BAR in Cannes in mid-February - which is one of the biggest gatherings of esport professionals in the world.

Deadline Day Approaching For Pentasia All-in League

August 15th is the last day for teams to sign up for joining the Pentasia All-in League. Everybody is welcome to hop on board, although traditionally this has been a league for Malta-based companies. Naturally, the majority of the teams competing on previous years have joined from the gaming sector, but this year we issued a special invitation to hopefully add some teams from fintech to the league.

There are literally no special requirements or rules for joining. Besides companies striving to put best foot forward here, we also have groups of friends signing up for the challenge. Moreover it is not mandatory for players to work for the company they chose to play for in the league. The only thing required is that teams must field a minimum of 5 players at all times - i.e. for 15 matches approximately throughout the season, starting late September up until early May (minus a long winter holiday in December/January). Additionally to the league we hold a cup as well.

All matches will be 2x 24 minutes duration and will be held at Luxol on astroturf. A referee will be assigned for all games. The price to enter the league is €650 + VAT. In order to have you added as a competing team, we need your team name emailed to us at (or PM the Facebook page) by Wednesday, August 15th. An invoice will be sent along with player registration forms before the season starts on September 24th.

15 teams have signed up so far. We are aiming to round up 30 teams in total, so be sure you tell your friends and employees, too! In addition to the teams below, two new teams - Videoslots and Wishmaker - have signed up.


The organisers of the Pentasia All-in League is recruitment company Pentasia and language service provider All-in Translations.

Nikola Mraovic is the League Manager and head referee.

PS: We are also organising a one-day cup just before SiGMA. Email to sign up a team and RSVP for the event, which also includes a stand-up comedy gig, here.

Can FinTech and Esports People Play Football?

That is the question the organisers of the Pentasia All-in League are asking as they challenge these two “new” industries to join Malta’s biggest non-professional football league for a fresh season that will kick off in September (Early Bird Discount till August, 1st).

The organisers are All-in Translations - a language service provider for the gaming industry that are now reaching out to the Fintech and esports sectors as well - and Pentasia – an agency that specialises in digital and technology recruitment.

The Pentasia All-in League is a 5-a-side football league for companies based in Malta. All matches are played at Luxol Sports Ground. Traditionally, the majority of the teams come from the gaming sector, but this year the organisers are hoping to see some entries from FinTech and esports as they are attracting a flooding tide of workers and entrepreneurs to the rocky island.

Malta has been a hub for gaming for 10 years now, and the island’s status as the assembly point for FinTech and esports companies seems increasingly obvious. Our football league is open to anyone, there are zero restrictions in joining it, and it would be fantastic to see a few teams from FinTech and esports stepping up to our challenge.

said League Administrator and CEO of All-in Translations Roy Pedersen.

The Pentasia All-in League (previously Pentasia League and Pentasia Clubs League) has been played for 11 consecutive seasons. It starts in September, takes a long winter break, and then completes the season in May. Each team will play approximately 15 matches and can select their preferred time during weekday evenings or weekends. They all have access to a pitch for matches that last 1 hour and a referee is there to ensure a fair contest. Pentasia All-in League is described as a friendly yet highly competitive 5-a-side league. It has a social profile and in addition to the football we had two social events organised during last season.

It is not mandatory for players to work for the company they chose to play for in the league, and some teams are assembled from groups of friends. There is even a transfer window during the break in December/January. Last year, 27 teams competed, with Gaming Innovation Group (GIG) making it a Double with wins in both the league and the cup.

Sports director at GIG, Endre Nesset, spoke with us after his team lifted the second trophy back in May, saying:

It is my opinion that the league has witnessed big improvements. The referees did a great job in keeping all games from getting out of hand. The League Manager was very helpful with rescheduling requests, and it proved to be more interesting to follow the league this year as all results were updated more quickly. GIG is very thankful for this."

The biggest change we will see this year is that the league will be divided into divisions with yearly promotions and relegations. Plus, the cup will be played throughout the year instead of at the end, with random draws in each round.

The fee for entering is €550 + VAT. This is the Early Bird rate. The price increases to €650 + VAT on August 2nd. At this point we only need your confirmation at and your team’s name. An invoice will be sent along with player registration forms before the season starts in September.

The organisers are hoping to get 30 teams on board for the 18/19 season. How many can we get from FinTech and esports sectors? New teams get a free football and their own avatar -- like this:

The following teams had signed up by Wednesday at midnight, 10 hours after the registration opened: PPB United, Bethard, Wishmaker, ZP Services, SD Services and Videoslots.

PS: Pentasia All-in League comes in the format of a one-day Cup as well, also known as the SiGMA Cup. This year, SiGMA Cup will be played on November 27th and will be followed by a stand-up comedy session at the Luxol clubhouse to celebrate the 10 year anniversary of All-in Translations. Email to register your team and RSVP to the event on Facebook here.

Pentasia All-in League 18/19 News and Early Bird Discount

After carefully evaluating last season we are happy to announce the details of the next season and invite all teams to sign up early for discounted rates.

Click the above image or email to sign up for the early bird rate of €550+VAT. At this point we only need your confirmation. The invoice will be sent along with player registration forms before the season starts. The price after 2nd August is €650 - no exceptions. 

Football Pentasia All-in League

Last season cup finalists GIGsters United and Betsson Moneymakers.

For those not yet familiar: The Pentasia All-in League is a friendly but competitive football league (and cup) which has been organised in Malta for 10 years straight. Most of the teams are made up from gaming companies but other companies and even groups of friends are free to enter.  This year we are also hoping too see some teams from relatively new sectors like Crypto and esports. There are no restrictions as to who can play for each team. For example, you don't have to work for a company to play for their team, and you don't have to have a company to register for the league. All you need is a group of people (most players are guys but girls are free to join) that want to play about 15 football matches from late September to late May. We play 5-a-side so you need at least 5 players for each game.

Please sign up as soon as possible so we can start organise.

Pentasia All-in Final PartyBefore the 17/18 season the venue was changed to Luxol and a big effort was made to increase the focus on Fair Play. Based on the feedback we have received almost everyone were very happy with the changes we made but there is of course always room to improve. In order for us to keep improving it is important that all interested teams sign up as soon as possible as it makes the planning much easier.

Up till last year the league had been organised by the renowned recruitment company Pentasia. Now the league is organised by language service provider All-in Translations together with Pentasia. In addition to football, Pentasia and All-in Translations also organised two social events during the season.

We intend to continue that trend, and you can sign up already now for the SiGMA Cup & Comedy which is a one-day football tournament at Luxol on the day before SiGMA where this year All-in Translations will celebrate their 10 year anniversary as a language service provider for the gaming industry with a stand-up comedy event after the final.

These are the biggest news before the new season:

  • We are aiming to introduce divisions with yearly promotions and relegations instead of preliminary group stages. This depends of course on the number of participating teams. We will see how many teams sign up and set things up accordingly.
  • The cup will be played throughout the year instead of at the end, with random draws in each round (League 1 teams qualified for 2nd round).
  • We have two time slots from 19:00 which will allow teams to play earlier games.
  • Teams can opt to play games on the weekends.
  • The biggest problem last season was teams not showing up. This season we will introduce a system where the teams all need to confirm their participation on the week before their next game.

Pentasia All-in League Cup Trophy

roy pedersen, bingo

Granny Gamble – Live vs. Online – The Mockumentary

The mockumentary about Granny Gamble is now complete . This is the story behind how "Granny Gamble Builds a Bingo Bankroll" went from bingo blog to full scale video production.

(The videos are in Danish. Contact us if you want to discuss video content production for your brand. Available in 70+ languages.)

Episode 1 - Granny Gamble Goes to the Bingo Hall

It began ten years ago. Roy Pedersen, the original author of the article about the gambling grandma on, sat in discontent in a basement in Greece whilst frustratingly contemplating how to prevent his company from going bankrupt. The company is All-in Translations, who provide language services for the gaming industry. It turns out that a client who had recently placed the biggest order that All-in had ever received were not in a financial position to provide payment despite all tasks being completed and delivered.

An email that made Roy say "!"

Pedersen received an email from He had met representatives of the company a few times previously at gaming conferences and All-in Translations had translated a fair number of texts for the same company. They now wanted some original content for their new bingo site, and thought Pedersen was the right man to call upon. Pedersen is always overjoyed at getting an order from a dependable payer who also craves something creative. He immediately began building a character on which the articles would be based on. She has purple hair, glasses thicker than the bottom of a Coca Cola bottle and smokes 40 cigarettes a day; a stereotype of your average bingo goer. Her mission is to become a winning online bingo player, by any means possible.

This is (also) the foundation for episode 1 of the satirical documentary. We wanted to portray Granny Gamble (Lillian Thode) as being an unfazed cynic who is the loudest to laugh when she gets her way. The only problem was that the night before recording, the initial manuscript failed to convey this. Good advice came at a cost, when director Angelique Muller landed in Copenhagen at 10pm. Muller has worked with Pedersen back when they both had Customer Support at 13 years ago. Ever since then, she has established herself as a very promising film producer (IMDb profile here) and manager for the Valletta Film Festival. Muller also worked as the assisting producer of the television series Game of Thrones, which was filmed in Malta and in 2015, and she made a spoof for All-in Translations called iGame of Thrones.

Scripting with inspiration from the perks of online bingo

The clock had struck 11pm, Muller and Pedersen were sat at a restaurant ordering food, when they turned to the manuscript - which clearly had big potential for improvement. Something drastic had to be done and we needed to dig deep into the essence of the plot in order to find a solution. How do we wish to portray her? We wanted to show that playing online is more convenient and profitable than playing ‘live’. But we were unsuccessful in finding a bingo hall where we could shoot the video and it was unlikely that viewers would be interested in watching a video of other people playing bingo on the internet.

Our conclusion was that we must focus on how bothersome and unrewarding it can be to play in real life, and place Granny Gamble in situations where playing away from the screen becomes more challenging in each episode. We decided to broaden our horizons, and compare online bingo with other types of live games: Bingo in a bingo hall, going to a casino, betting on the football in a kiosk, slot machines at the pub and last but not least - the safety of the internet compared to the safety of the streets.

After midnight, Angelique underlined that it was more effective to show the viewer something rather than to tell it. This was hard to contest. An important suggestion was that we start every episode right in the action in order to immediately grip the viewers’ attention. In episode 1 we meet Lynne Kirk who plays the interviewer. Standing with the microphone at the ready outside a bingo hall on Studiestræde in Copenhagen, she sees Granny Gamble’s red walking aid. As soon as she starts to explain that we will be meeting her today, Granny Gamble comes running out from the bingo hall in a fit of laughter. She hurries over to the walker and tells Lynne that she has stolen the false teeth of a male bingo player, whilst he was smoking a pipe. The man had simply become too annoying with all of his shouts of 'BINGO'!

"Try to say Bingo without teeth! Bimbo! Bimbo! It is completely impossible!", guffawed Granny Gamble whilst her toothless opponent screamed back at her, "come back with my teeth, you bloody bitch! I am going to destroy your walker." Lynne and Granny Gamble disappear around the corner and the episode ends.

A crazy granny, and a hectic schedule...

All five of the episodes in the mockumentary about Granny Gamble were recorded in one day. This places great demand on the actors, production team and planning. Many underestimate how much time it actually takes to make a professional video and with five 90 second episodes all in one day, this only leaves a minimum margin for error, before risking the entire production going down the drain. The director Muller has a lot of experience, but the actors had mostly been extras in previous productions. All the more reason why their performances were met with great enthusiasm. 

Apart from a few minor difficulties at the start, they handled themselves tremendously. The interviewer Lynne, ordinarily works as a drama teacher and possessed the most acting experience, which was evident, as she performed to a high standard in each and every single take. Lynne had also been cast for the role of Granny Gamble, but she was too young. Two days before shooting began, we asked her if she wanted the role of the interviewer and she happily accepted. Granny Gamble gave a brilliant casting and she had exactly the right energy we were looking for. Many of the scenes were heavily improvised, which she handled expertly. Granny Gamble’s friend Violetta also worked excellently in the role as the more sympathetic side kick. The two best friends travel around Denmark acting as extras in various productions and it’s obvious that they have a passion for it. They took the challenge of finding five different costumes -one for each episode - well in their stride. I truly hope that I will have such a close friend when I enter my years like these ladies. It was truly admirable. If it had not been for everyone’s unfailingly positive attitude, the production never would never have worked.

Episode 2 - Granny Gamble Goes to the casino

The whole idea behind the satirical documentary Granny Gamble, and the point we wanted to highlight, was that in all essence ‘live’ bingo is a lot of hassle - at least compared to playing on the internet in the comfort of your own home. If you ignore all social aspects, it could be argued that by leaving the house one is ‘getting some exercise’. However, Granny Gamble's interests don't much pertain to exercise and, with a public smoking ban, it's evident there are few remaining reasons to play ‘live’.

Getting the big idea across (why Granny Gamble chooses online bingo over live games) 

We got the idea for episode 2 in April, while we were doing some planning in Copenhagen and attending some meetings for the Nordic Affiliate Conference. We settled on the idea while we were at a casino one of those nights - which quite frankly turned out to be the worst casino experience I have ever had. We'd perhaps had a few too many beers, but we were under no circumstances drunk. I had the impression that casino hosts were always happy to welcome people in high spirits. On the contrary, we were met with an angry tone. Those of us who had remembered to bring our IDs were demanded to pay 100 Danish kroner in order to enter. I have been to many casinos in my life, but this was the first time I have had to pay an entrance fee. A similar situation happened in a Dutch casino in Amsterdam, however we were given our money back in drinks. After a mere 10 minutes of losing at the the black-jack table I found a taxi and went home. You can’t get a taxi ride for free, and to make matters worse, the casino was situated quite far away from the hotel I was staying at. Back at the hotel, in the bathtub, I placed a bet on and I must say that this experience was far more enjoyable.

The introduction to episode 2 takes place outside a casino in Copenhagen. Granny Gamble comes rolling into view with her walking aid. Frustrated, she yells at the interviewer. The atmosphere was tense. She had forgotten her ID and as a result was unable to enter. "Tell me, at my age, who needs an ID card?" Bellowed Granny Gamble. In the next scene, we see the interviewer, Lynne, smoke her seventh cigarette, whilst waiting for her interviewee to arrive in a taxi. Granny Gamble is in the worst possible mood you could imagine. "200 kroner for a taxi! As if I have come from the moon and back", she scoffs. She sets eyes on Lynne, and beckons to her to get up and keep up.

Granny Gamble only spends a short while ‘inside’* the casino. After a few seconds, she comes out again, this time followed by a doorman. "You are not welcome here’" he says, but Granny Gamble waves her handbag at him frantically. No wonder she has a face like thunder after she had discovered that it costs 100 kroner to enter the casino. "What the hell is this? Ibiza?" she screams, as she and her walker are escorted away.

We really wanted to outline the paradox between having to pay entrance fees at Copenhagen casinos, whilst online gaming companies are practically throwing offers and bonuses in your face as soon as you make your initial deposits. It had been suggested that part 2 of the second episode, should be set in Granny Gamble’s apartment, where she sat on the couch, and playing online after such a catastrophic visit to the casino. In order to emphasise the contrast, we came up with the idea of having pan pipe music playing in the background, with Granny Gamble sitting with her legs up on the table – as if surrounded by an oasis of port wine after hiking the desert in high heels. We had also considered having a ‘webcam’ – set up inside the apartment, but we decided that watching someone looking into the screen of a laptop would not make for good television. We thought it would be more visually effective, to portray all the contrasts between the problems Granny Gamble faces when she plays ‘live’ bingo, compared to playing on the internet.

A decisive match and World Cup betting come into play

The actor playing the doorman is Christian Møller Larsen. This was pleasing to me, as it meant that I would not be the only one watching the decisive World Cup Group C match between Denmark and Australia. The timing could not have been better, we had just managed to film the final take of the scenes outside the casino, as soon as the match kicked off. We watched the first 10 minutes on my mobile phone in the taxi on the way back to the apartment. The rest of the first half was on in the background as we laid plans for the next episodes and whilst the actors changed their costumes.

*  We were never actually inside the casino, since all forms of photography are forbidden. We only filmed outside. The casino featured has no specific association with the content shown in the video.

Episode 3 - Granny Gamble Tries To Bet on VAR

I had mixed emotions when I realised that Denmark were to play against Australia on the same day that we were to film the satirical documentary about the cynical bingo blogger Granny Gamble. On one hand, it is a privilege to be able to experience the atmosphere of watching Denmark play in the World Cup with my Danish brothers in Copenhagen. On the other hand, there is a great deal of uncertainty in the air surrounding an event such as this one. The streets will be packed with Danish fans, but how will they react to Granny Gamble? The result will certainly have an huge impact on their mood, so how should one plan the manuscript?

We concluded, that we must focus on the production value. This was something I had learned what was whilst watching an episode of Stranger Things a couple of years ago. The kids directing the movie on the series were talking about production value when they were shooting a scene in their horror movie just as a train drove past in the background. We had the same vision with the Denmark vs Australia match, but there were only 15 minutes remaining of the match by the time we had finally made it out of the apartment on Studiestræde, with Granny Gamble dressed in Danish colours, we decided that walking to Tivoli would be the quickest option. We wanted to film Granny Gamble in front of the masses of red and white fans who were desperate for Denmark to steal a late winner.

After walking about 200 meters, our interviewer Lynne had stated that she was in danger of getting blisters because of her high heels, she thought we were going to take a taxi. I then ran back to the apartment to fetch some more practical and comfortable shoes for her to wear. I caught up with Granny Gamble and Violetta just outside Tivoli, where the score-line was still 1-1 with 5 minutes plus stoppages left on the clock. We managed to hook Granny Gamble up with a microphone and started recording her and Lynne as they spoke to a few of the many fans who were on their way out.

The idea with episode 3, was to show how much more complicated it was to place a football bet in a kiosk, as opposed to doing it online. We had provided Granny Gamble with a few betting slips, and directed her to ask other fans to explain what she had to do. I got the idea when I was placing a bet on the Champions League semi-final. I was waiting to be picked up by a friend on the way to the pub. There was a kiosk close to where I was waiting, which happened to be a licensed bookies. I hadn’t placed a bet in a kiosk for many years. I do all of my own personal gambling online, where better odds are offered with fewer complications.

But since I had nothing better to do at the time, I thought 'why not'? Upon entering the kiosk, I had decided that I would bet on more than 3 goals being scored in the match and that both teams would score. It turned out that this was simply too complicated for the bookies system to accommodate. So I tried something else, which also didn’t work. There were too many rules on what one could or could not do, which games you could and could not combine on the same betting slip and matches that were unable to bet on alone. In addition, the odds were so low that I decided to just give up on it. I went online and placed the bets instead. I knew about such complications in kiosks back in Norway and I suppose the systems are similar in betting kiosks in Denmark.

Improvisation can make for some interesting conversation

Back to Denmark and June 21st. The match ended 1-1 and the fans are fairly happy. It was somewhat disappointing to not beat Australia, but at the same time many people knew that, with their team acquiring four points from their first two games, the chances of advancing into the last 16 were quite high. The biggest talking point, as it has been ever since the 2018 World Cup in Russia had started, was VAR (Video Assistant Referees). Denmark had conceded a penalty as a result of the new VAR system. Then I received a text message from the owner of, who had informed me that he had also been watching the match in Tivoli, so we arranged to meet outside. 

"Get Granny Gamble to ask about VAR" he said. He approached some nearby Danish fans and asked for their consent to our filming, which was granted. Granny Gamble fired away with her questions. "I want to bet on VAR’ she exclaimed". "You can’t", one of them replied, and then showed a tattoo he had on his knee. Surrounded by a good and positive atmosphere, we walked over to a kiosk, to ask them if it is possible to place a bet on VAR. The man behind the counter is completely oblivious to what we are asking, but the conversation was going well and he gave us his consent to uploading the video on Youtube.

Granny Gamble concludes that she would rather go home and play bingo on the internet, but someone had stolen her walker! The interviewer shows clear signs of being the culprit and that she had had quite enough of Granny Gamble for one day. It was 5pm and we were running on schedule for the first time that day. We head over to a city pub where we will be recording the next episode.

Episode 4 - Granny Gamble goes to the slot machine pub

"I wish I had full control of lights and sound" said Angelique Muller, the director, as we shot episode 4 of the video blog about Granny Gamble testing live gaming versus online bingo.

"What?" I asked.

"To have control over the lights and the sound at the set" Muller explained.

She had to say it twice to outshout the increasingly rowdy Danish fans. Our strategy of buying their silence with beers had backfired. The staff at City Pub Copenhagen had been extremely helpful and friendly, even if we were 3 hours behind on the time we'd agreed the evening before - but now we had officially overstayed our welcome. They were refusing to turn down the music and didn't love the fact that we were shushing their guests (fair enough). A guy who was playing on one of the slot machines when we came in, and who was kind enough to step aside, was now getting a bit itchy as well.

Persistence and perfectionism is must in video content production

But video content production is often about persistence - about not giving up before the perfect take is saved on the camera memory card. And then, to do another take just for safety. People are often surprised by how many takes are needed, and when people inexperienced with video production are involved the repetitiveness can sometimes feel unnecessary. The three main actors for the Granny Gamble production were lacking experience in big roles, but had all spent a lot of time at movies sets as extras. If anyone knows how much time it can take to shoot a scene - it's the extras.

So there we were, in City Pub, trying to get perfect takes for different scenes;

  • The interviewer coming in to look for Granny Gamble, only to find her friend Violetta instead, who is playing slots and much too busy to talk.
  • Granny Gamble coming out of the toilet, only to find Violetta having occupied the slot machine she had been feeding the whole afternoon.
  • Granny Gamble ordering some drinks and tricking Violetta to get up so she can get her seat at the slot machine back.
  • Violetta winning on the other slot machine, Granny Gamble not loving it.
  • A sneaky guy in the background (played by me) giving a long look when Violetta wins, and showing particular interest in the orange handbag where the winnings are placed.
  • Violette ordering some shots.

The statement we were trying to make with episode 4 was that you can clearly never count on your favorite gambling machine being available when you play live. And nothing is more typical than someone else winning the jackpot on a machine you have been feeding. Online however this is never a problem in online casinos or online bingo halls as the seat is virtual and always free.

We also wanted to use an efficient cinematic tool called set-up and payoff. It basically means to establish something (set-up) that pays off later. It's not to be confused with payoff from a betting context where payoff is used to describe the return on a bet. My favorite set-up/payoff is from Shawshank Redemption. You probably remember it: "Salvation lies within".

City Pub is a small and relaxed place in the center of Copenhagen, and the interior is a great fit for a video scene. The lights of the slots looked great as a contrast to the dim lightning.We got there in the end - much thanks to Aleksandar Bundalo, who is the regular sound editor on the video content productions at All-in Translations. He is widely regarded as one of the top sound editors in Malta - a place known to host an abundance of big movie productions. Bundao's bigger productions are Tom Hanks' Captain Phillips and Simshar (his IMDb profile here).

Episode 5 - Granny Gamble's friend gets robbed

Episode 5 of Granny Gamble's video blog was actually the first one we shot and, as it turned out, by far the most difficult. We gathered in the Airbnb we had rented in Studiestrædet at 7:30 AM which was tough, considering we had been up most of the night reworking the script.

The apartment was perfect - it really did look like the dwelling of a modern grandma who's been successful at online bingo. The location in the Latin Quarter was ideal because of the proximity to other shooting locations. Copenhagen really is a beautiful city and the Danish capital is famous around the world for outstanding urban planning and striking contemporary architecture. The sun was shining most of the time we were there, and there really is something astounding about the atmosphere in big Nordic cities when the air and the people is warmed back up after a long winter.

With its classical touches, and natural wear and tear, the living room looked great on screen with beams of morning sun shining through the 4th floor windows.

We had 4 scenes to shoot at the apartment:

  • Interviewer arriving at Granny Gamble's front door, explaining that she would follow her around that week as she tries her hand at playing live, but Granny Gamble had already left for the bingo hall (to be used for scene 1).
  • Sneaky guy going through Violetta's orange purse and being caught in the act by the interviewer who is on the way into the apartment. He runs out.
  • Granny Gamble waking up after celebrating Violetta's win last night. This meant we had to dress up the living room to make it look like there had been a party.
  • Violetta waking up, realising her purse is gone, running after the sneaky guy.
  • Granny Gamble checking her phone to see how she performed online this week. She had won the bingo jackpot - of course. And she mocks Violetta because her own winnings are still in her account.
  • Granny Gamble lights a cigar and sits back in the armchair, smug as a pie.
  • Thug life glasses rolls into the screen and is placed ovwe Granny Gamble's eyes as gangster rap starts playing. The end - at least for now.

This last part with the thug life glasses had to be animated of course. Luckily the director Angelique Muller was already working with the very talented and Malta based Andres Algeciras. He also fixed the animation in each video intro, and the rolling face of grandma in the middle of each episode.

The biggest challenge in the apartment scenes was for the actors to remember their lines since we had changed the script so very last minute. But we agreed that they would improvise more, and after a while they got the hang of it.

Another challenge was that we were missing the sound making bottom part of the fog horn which Granny Gamble was going to use to wake up Violetta. The customs officer didn't allow me to bring this on to the plane from Norway to Denmark, and there was no open shop to buy this before we started shooting. We decided to add the sound in post production, and that Granny Gamble would simulate pushing the button next to Violetta's ear, but we got lucky and caught it on camera when the balloon which Violetta was using as a pillow blew up. I am not sure what is more unpleasant - being woken by a fog horn in your ear or an exploding balloon. We ended up using the crippled foghorn in episode 3 when Granny Gamble meets Violetta during the Denmark game.

And now for the best part: the wrap dinner

And that's a wrap! And what happens after a video content production wrap? A wrap dinner! After a very long day it felt incredibly nice to sit down at the legendary restaurant Grøften inside Tivoli. And if it felt good for me, I can only imagine how good it must have felt for Granny Gamble, Violetta and the interviewer. We were all running around the city for the most parts of the daylight with very little complaining, but in addition they had to perform in front of the camera. A stellar performance had to be recognised so we ordered a three-course meal with plenty of fluids next to it. Most of us had fried flounder - a Danish specialty that deserved a 5 star review.

The only person who fell asleep was a random Danish supporter who had joined us from City Pub. He fell asleep on my shoulder after two gin tonics, and had to be escorted out by the very nice personel at the restaurant. He was nice enough to say good bye though, and I imagine he slept immediately when his head hit the pillow that night. Same went for the rest of us. A big thanks to everyone involved!

Contact us if you want to discuss video content production for your brand. Available in 70+ languages.)

iGaming Translators

The aim of All-in Translations is to deliver the most precise and attractive translations in the iGaming industry. In order to achieve this, we are calling for the best iGaming translators out there. At the moment we are looking for more translators fluent in the following languages:

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We are also recruiting for independent revisors for:

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What we offer to attract the best iGaming translators:

♣ We are the best agency to work with and only work with the best iGaming translators! Check some of the testimonials from other iGaming translators and writers here.
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The successful candidate should have:

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♣ Experience working with SDL Trados Studio or similar CAT tools, TM, termbases and ideally also QA tools.

Please email your cover letter, translation sample, and CV to Use the subject line: iGaming Translator - [YOUR LANGUAGE].

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